Amadeus, a leading global distribution system
(GDS) and travel industry technology provider, announced today that Costa
Cruises, the largest cruise line in Europe, will be available through
Amadeus Cruise in the second quarter of 2002.
The popular “point and click”
browser based, cruise-booking tool will also be launched for the first time
in multi-language versions.
A major benefit to European travel agents is that the main cruise line
sailed by European cruise passengers will be available for the first time on
a GDS, which greatly facilitates booking access. Costa Cruises owns the
largest European cruise fleet, with eight ships and a capacity of 10,600
beds. Additional ship deliveries planned during the next couple of years
will increase that capacity by 8994 beds.
The initial deployment of Costa Cruises on Amadeus Cruise will concentrate
on the German market. Amadeus` significant travel agency market share in
this country makes Amadeus Cruise the perfect distribution tool to
complement Costa`s own sales and marketing efforts around the launch of its
new ship, Costa Marina, promoted with the claim “La Deutsche Vita” and
designed exclusively with German-speaking clientele in mind.
“Over 95 per cent of cruise bookings are through the travel agency
channel”, said Margherita Tonan, Vice President, Information Technologies of
Costa Cruises. “As the GDS most widely used by European travel agencies,
Amadeus is the perfect distribution partner for us. We are starting in
Germany but as our businesses are concentrated on the same key markets,
Amadeus?L global presence further supports our plans to expand in mainland
Europe and Latin America over the next year.”
Stephane Durand, Director, Travel Services Partners at Amadeus added, “we
are delighted to welcome Costa Cruises on board with Amadeus Cruise and to
jointly offer the most advanced cruise-booking tool to an even broader range
of customers in key markets.”
The simultaneous launch of Amadeus Cruise in local language versions could
not be a better complement to Costa`s business plans. Amadeus Cruise will be
the only cruise booking application on a GDS to be available in English,
French, Italian, Spanish, Portuguese and, especially important for the Costa
launch, German. This will allow travel agents in key cruise markets in
Europe, Latin America and the U.S. to even more conveniently share the
cruise booking experience in their passengers` own language.
Julia Sattel, Vice President, Markets, Europe, Middle East, Africa and Latin
America, at Amadeus, emphasised that, “delivering Amadeus Cruise in local
language versions once again proves that we are ahead in our commitment to
anticipate the needs of travel agents and travel industry players in each
market. Continued enhancements to the content of Amadeus booking
applications ensure that agents can offer customers the most comprehensive
and convenient service”.
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