ITM has announced keynote Conference speakers
at April`s Institute of Travel Management`s (ITM)
“Today`s Challenge, Tomorrow`s World: Business
Travel in 2002”, include an academic expert in terrorism and political
violence; a global authority on HyperChange; the business editor of The
Economist and the director of marketing of British Airways.
Professor Paul Wilkinson, Director of the Centre for the Study of Terrorism
and Political Violence, Department of International Relations, University of
St Andrews, will talk to delegates about “Trends in terrorism and the
implications for the travel and
Pat Lynch, HyperChange Specialist, Potential Management, one of the world`s
leading leading authorities on HyperChange, will define how the global
revolution is changing all the rules. He will explain to delegates not only
how they themselves must adapt so they can benefit from change, but also how
to lead others away from powerful resistance to change towards enthusiastic
commitment to a better future.
Martin George, Director of Marketing, British Airways, will enable delegates
to gain a clearer understanding of the airline`s strategy in the
all-important business travel sector and how BA`s £5.3m marketing and sales
campaign will include value added offers for corporate customers.
Matthew Valencia, Business Editor, The Economist, one of the world`s most
highly respected business publications, will examine the long-term shifts in
the business sector and the future shape of travel. As a career journalist
with extensive international experience, he will give delegates a unique
perspective on airlines and the travel industry, and how they were affected
both by the events of 11 September and the global recession.
Security in the travel industry; low-cost carriers - the future of business
travel?; agency adaptation to the new rules; managing the difficult
traveller; and supplier survival are just some of the highly interactive
seminars planned to tackle key challenges for both travel buyers and
New networking features to be introduced for 2002 are the Technology
Pavilion, `Meet in the Atrium`, table discussions and one-to-one meetings
plus a special delegate-profiling programme.
Main sponsors for this year`s conference include British Airways, Business
Travel International BTI, Carlson Wagonlit Travel and Eurostar. Airplus
Business Systems, HotelHub/The Corporate Team, Nestle and
PriceWaterhouseCoopers have also pledged their support.
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