Six Continents forms Alliance with Hotwire

Six Continents Hotels, Inc., the world`s leading global hotel company, and Hotwire, the premier discount travel site, today announced that all of Six Continents Hotels` brands in the United States are now available through the Hotwire Web site. These brands include Inter-Continental Hotels and Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn, Holiday Inn Express, and Staybridge Suites.

Hotwire targets the discount-seeking leisure traveler -someone who is willing to trade their flexibility for a better deal. By targeting this consumer through an opaque, brand-shielded channel, Hotwire helps hotels create incremental revenue and sell unsold inventory without risking brand dilution.

“By forming an alliance with Hotwire, Six Continents Hotels now has a powerful tool to manage the distribution and sale of excess inventory,” said Jim Young
, Vice President of Global Distribution for Six Continents Hotels. “Unlike other online discounters who post the brand and price, Hotwire`s opaque model allows us to better differentiate our product set in order to target Hotwire`s growing base of highly price-sensitive, brand-indifferent leisure travelers.”

“We are committed to offering only top-notch, quality hotels on our site, and Six Continents Hotels` brands are the perfect match,” said , Spencer Rascoff  Hotwire

vice president of hotels. With the addition of these hotels, we can now offer our customers even better deals with expanded inventory and availability.”