Amadeus Launches Pioneering Travel Technology

Amadeus, a leading global distribution system
(GDS) and travel industry technology provider, will launch the pioneer
Travel Technology Partners Programme, in May 2002, to facilitate the entry
and growth of travel software houses in the global marketplace.
The
programme will also extend the reach of Amadeus through third parties,
thereby maximising the company`s resources and service delivery.


The Travel Technology Partners Programme is aimed at software houses that
are developing on the Amadeus API (Application Programming Interface) and
distribute their products at an international level.  The Amadeus API is an
application that allows software houses to build applications that
transparently access the Amadeus global distribution system.


The solutions provided by these software houses, e.g. TRX
, Datalex
or Easy T
- who have successfully implemented the Amadeus API - address growing market
needs such as Internet travel booking, quality control and corporate direct
booking. The new programme aims at enabling Amadeus and these software
houses to implement products faster and more effectively, at a global level.


The nature of the Amadeus worldwide network will allow the programme to
combine the advantages of global coordination with strong local support.
The Travel Technology Partners Programme will provide services and processes
in the areas of marketing, sales, accounting and technical support. These
include global contracts and implementation processes, a recommendation
programme, forums to exchange information such as a user group and a private
web site, direct technology contacts and quality statistics provided by
Amadeus. To ensure maximum adaptability, the programme will be executed to
satisfy local needs.


“Amadeus customers may wish to benefit from solutions proposed by software
houses that develop travel-related applications, like web-booking engines,
quality control systems, front office systems etc. Our joint effort can only
make it easier for our customers, existing or prospective, to select and
implement the most suitable and effective solutions,” said Claude Giafferri,
Vice President, Marketing Product Management, Amadeus.

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Volker Herrmann, Managing Director at InteRes GmbH
, Germany added,
“partnering with Amadeus, with its global presence and locally focused
network, will definitely help us enter new markets. Together we believe we
will be able to better serve our common customers and radically improve our
competitiveness in the global marketplace.


A summary of the benefits provided to the future travel technology partners
include:

* Increased awareness of market opportunities through quality market
intelligence data generated by Amadeus and in joint processes to identify
new opportunities.

* Enhanced awareness of API product evolution through privileged
access to information.

* Connection to Amadeus and potential business partners through the
Amadeus channels of distribution and partner forums.

* Faster time to market, resulting from mutual knowledge, global
implementation processes, privileged access to information and services.

* Increased visibility and exposure to the marketplace through joint
product portfolio marketing, online and offline.

* Improved revenue tracking and management through consistent, quality
statistics provided by Amadeus.


www.amadeus.com

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