No matter how you characterize it, The Leading Hotels of the World, Ltd. is seeing phenomenal growth in online bookings at rates that are a minimum of $10 higher than through traditional booking sources (toll-free voice reservations or travel agency GDS bookings).
To date, the (www.lhw.com) site receives approximately 2,000 bookings and four million page views monthly.
“We believe Leading is the pre-eminent online resource for luxury travel,” notes Paul M. McManus , President & Chief Executive Officer of The Leading Hotels of the World, Ltd. “Our site includes 80% of the major luxury hotels in the world as well as golf and spa properties.”
One key factor in the substantial growth of transactional business on the lhw.com site could be as a result of Leading Interactive Reservations, a joint venture company which The Leading Hotels of the World, Ltd. formed in February 2001 which has jump-started e-commerce innovations for Leading. One such strategy was to transactionally link member hotel websites to The Leading Hotels of the World booking engine.
With an average of $850 per booking for a 2.3 day stay, The Leading Hotels of the World`s website has become
Paul M. McManus, President and CEO, The Leading Hotels of the World, Ltd.the luxury hospitality industry`s major online luxury travel purveyor. Year over year growth since 2000 has been in excess of 140%, with average daily room rates at more than $300 per night.
Online bookings have more than doubled from 7,017 in 2000 to 17,121 in 2001 with sales increasing from $5.9 million in 2000 to $12.8 million in 2001 (115% increase). Month over month bookings are dramatically increasing as well, with November 2001 posting a 267% growth rate over November 2000 (representing 6% of total reservations), up from 2% during the same period in 2000.
December 2001 room sales increased to 9% of total room sales from 2% in December 2000 (268% growth).