ADVAL and SolarNet to Provide Travel Marketing Solution

ADVAL Communications and SolarNet have entered into a joint marketing initiative to provide travel industry suppliers with unparalleled direct marketing solutions.

The new venture unites ADVAL`s fax and email distribution expertise with SolarNet`s NewsWire multi-GDS network distribution capabilities. ADVAL will market SolarNet`s NewsWire service under a re-seller agreement, bundling NewsWire with their existing fax and email services. The bundled ADVAL / SolarNet service offers the travel vendor the most comprehensive direct marketing solution available in the travel industry today.

Founded in 1998, Southfield, Michigan-based ADVAL serves most of the nation`s major airlines, cruise ship lines and travel companies. ADVAL`s Online Messaging Solutions include Permission-Based Email Messaging and Travel Fax Marketing.