Cruise Travel Rebounds?f

1st Feb 2002

According to Dave Lucas, president and CEO of, cruise travel is on the rebound, up 30% to 40% in the first few weeks of 2002. reports that overall demand for cruises has increased significantly over 2001.

“Leisure travel is back,” says Lucas. “Consumer confidence has improved markedly during the past few weeks, and we are experiencing tremendous demand for cruise vacations for all ports of call.” The online sector of the market is leading the rebound, with fully automated transactions accounting for almost half of`s total business. This growth in online sales is due largely to the ease-of-use of the company`s proprietary BookItNow!(TM) Cruise Reservation System, which provides real-time booking and tracking capabilities for cruises worldwide.

“Customers are coming back, and they`re coming back stronger over the Internet than anywhere else,” says Lucas. “We`re witnessing a revolution in consumer adoption of technology, which we think has shortened traditional economic cycles.” The return of cruisers comes at a particularly opportune time for The company`s Affiliate Cruise Partner Program, which launched in November 2001, has attracted more than 100 partners worldwide, who are now marketing`s online booking engine over the Internet. “We`re seeing a convergence of trends, which bodes well for both our business and the travel industry as a whole moving forward,” says Lucas.




Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation