AAdvantage Announces Major Enhancement to Its eSummary Program

1st Feb 2002

American Airlines AAdvantage Travel Awards program announced today a set of major enhancements to its electronic eSummary program.
AAdvantage eSummary(SM) subscribers have been receiving their mileage summaries, AAdvantage program information and special offers conveniently in their e-mail inboxes monthly since September 2000. Since then, the program has grown in popularity, with membership now totalling more than 2.6 million subscribers. The new AAdvantage eSummary debuts Feb. 1, and incorporates several enhancements based on feedback gathered from AAdvantage members and partners, including:

—Enhanced navigation for easier reading and quicker access to mileage summaries, newsletters and valuable offers.

  — Consolidation of more than 100 partner offers into one central
      location for “one-stop shopping” of current AAdvantage program offers.

  — Offers that are more personalized to the individual member.

“Our members like the eSummary for its convenient and timely delivery of their AAdvantage program mileage activity, news and offers,” said Ed French, president of American`s AAdvantage Marketing Programs. “With our new eSummary, we`ve incorporated their suggestions to provide them with even easier and more convenient access to the best American Airlines and the program have to offer.”


There`s never been a better time to sign up for the AAdvantage eSummary! AAdvantage program paper summaries and newsletters will only be published quarterly beginning in 2002. eSummary subscribers will continue to receive their summaries, newsletters, and valuable offers monthly via e-mail. Also, through March 1, AAdvantage members can get more mileage out of their e-mail addresses—up to 2,000 bonus miles—by subscribing to eSummary, and American`s other valuable email programs—NetSAAver Weekend Getaways(SM), and AAirmail




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