Prime Hospitality Corporation has received high-level ratings by iPerceptions, an organization that establishes industry norms for websites in the hospitality sectors.
Wellesley Inns & Suites` website was rated as one of the top hotel sites compared to other major chains. It scored in the 84th percentile overall based on normative comparisons in 8 critical areas for determining website success. The ratings were collected from over 15,000 respondents using iPerceptions` webValidator solution, representing more than 500,000 data points.
The ability to convey Wellesley`s brand mission to provide “... an exceptional level of service ...” was successfully achieved online as their site visitors rated it the best in areas of Interactivity and Responsiveness, satisfying clients` needs. “We are very pleased to confirm that WellesleyOnline.com meets, and in some cases exceeds, the needs of our online customers,” stated DJ Vallauri, Vice President, E-Commerce for Prime Hospitality Corp.
Wellesleyonline.com also excelled in the area of online reservation management, receiving top ratings from its actual visitors. This supports Wellesley Hotels in their efforts to build stronger relationships with their users, leading to a higher degree of site advocacy and customer loyalty.