Richard W. Gray, chairman and co-CEO of TravelCLICK, announced that Carlson Hospitality Worldwide is extending TravelCLICK`s portfolio to all of its properties including Radisson Hotels & Resorts, Park Inn & Park Plaza hotels in North America, Country Inns & Suites By Carlson and Regent International Hotels.
This comes as a result of Carlson Hospitality`s belief that TravelCLICK`s marketing tools and data products can assist their hotels in increasing GDS production as well as determining where to spend marketing dollars.
TravelCLICK`s portfolio of information and promotional tools provide all of the Carlson hotel brands with the ability to augment their strategic planning, increase worldwide market share and boost revenues.
Specifically, Hotelligence and PHASER Complete Access provide historic and projected electronic booking data from the Global Distribution Systems (GDS), including information on business sources, rates and length-of-stay patterns for both individual properties and their local competitors. TravelCLICK`s Media Networks are the most targeted and cost-efficient way to advertise to travel agents and consumers while they shop and purchase travel. These Media Networks will enable Carlson`s properties to raise their profile on the electronic shelf and increase their revenues.