Website Success for Delta

Delta Air Lines has announced that more than 4.2 million Delta tickets were purchased at its Web site in 2001, representing a 60% growth in ticket sales over last year.

This represents 10% of Delta`s total ticket sales and generated USD 1.1 billion in revenue, up more than 40% from the USD 775 million generated in 2000.
Total Delta online ticket sales, including delta.com, MYOBTravel and all other online travel agencies, amounted to 20% of the airline`s total ticket sales—up from 13% in 2000—growing distribution cost savings 50% over last year.


Meanwhile, Delta?fs Web site ranked No.1 in online customer approval in the Fall 2001 Airline Web Site Tracking Study conducted by leading market information provider, The NPD Group, Inc. The survey of four leading U.S. airlines reveals that delta.com received the highest overall ranking by all visitors, including business travelers, with 83% rating delta.com “excellent” or “very good.” Delta.com received the highest marks in several other categories including highest overall score and No.1 in “ease of use” and “offers and deals”.


The survey provided additional delta.com highlights, including:

* 95% of visitors said they would recommend the site to a friend - the greatest percentage of all the airlines included in the fall study.

* Delta.com e-mail programs have the highest share of subscribing visitors among airlines surveyed.

* Delta.com has the highest share of visitors ranking the site as the best travel site they have visited in past three months.

The NPD Group conducts surveys of leading U.S. airlines` web site visitors. The Fall 2001 Satisfaction Scorecard surveyed consumer opinion regarding the airlines` sites based on criteria including: ease of use, content, breadth of choice, and offers and deals. Factors were given weights based on their correlation with the users` overall opinion of the site and satisfaction with their most recent experience. Delta recently extended their online check-in facility to all SkyMiles members traveling on electronic tickets and possessing carryon baggage on the airline`s U.S. route system—including all 50 states, San Juan and St. Thomas.

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www.delta.com

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