Despite the growing competition in the online travel industry, online travelers continue to make Travelocity.com Inc. (Nasdaq: TVLY) the most popular place to purchase travel online by a two-to-one margin over any other travel site.
This is just one of the findings of the PhoCusWright Consumer Travel Trends Survey for 2001. Travelocity ranked first in the categories “most- visited online travel site,” “most-used online travel site for buying travel online” and “favorite site to buy travel online”.
“PhoCusWright`s findings reaffirms Travelocity.com`s position as the leader in online travel,” said Terrell B. Jones, president and chief executive officer of Travelocity. “Consumers view us as a trustworthy and reliable brand that gives them the best options when shopping for travel. Combined with our vast database of travel information, customer relationship management, and strong partnerships—it`s no wonder our popularity continues to be strong. We look forward to the challenge of continuing in such a role.”
According to PhoCusWright, an independent travel intelligence company:
—Twenty-five percent of online travelers have visited Travelocity
within the past year to purchase travel on the site. Twice as many
survey respondents visited Travelocity.com, compared to 12 percent for
the next closest competitor.
—Nineteen percent surveyed said Travelocity is their favorite site to
—nearly the total of its next two competitors combined.
—Of those surveyed, Travelocity topped the list of Web sites they most often use when planning or buying travel online.
The PhoCusWright survey also concluded that 27 million Americans bought travel online last year, up from 21 million last year. Online travel buyers now represent 13 percent of the travel population.
Conducted annually, the PhoCusWright survey takes an in-depth look at the customer experience of shopping for travel online. The survey was conducted by telephone among a random sample of Americans across the country. More than 10,000 individuals were contacted to obtain a sample of 501 “online travelers”—Americans who`ve flown via commercial carrier in the last year and used the Internet in the last month.