Web Traffic Up 23% for TravelMichigan.com


Web surfers looked for more
information this year than last year on things to do in Michigan,TravelMichigan announced today.
  Inquiries to the state`s official Web site for
tourism information in 2001 rose 23 percent over Web inquiries in 2000.
Nearly 1.5 million Web sessions were recorded in 2001, up from nearly 1.2
million the previous year.
“We certainly view this information as a positive indicator for leisure
travel in Michigan in 2002,” said George Zimmermann, vice president of Travel
Michigan.  “We know that more than 50 percent of the consumers who use
Michigan.org for tourism information then travel to and within Michigan.”

“Perhaps one of the more interesting findings in the year-end report is
that inquiries were up an average of more than 23% each month following
September 11.  We felt that people would travel closer to home following the
terrorist events, and the Web stats seem to reflect that,” said Zimmermann.

The Travel Michigan Web site allows visitors to search for Michigan
tourism activities by interest, by season or by location.  Web visitors can
also sign up for a free monthly electronic newsletter about Michigan
destinations, attractions, and deals and discounts.