The American Airlines Web site, AA.com, continues to increase bookings and earn accolades, further strengthening its leadership position among travel and e-commerce sites. The airline credits AA.com`s success to its Net SAAver Fares(R) and the other great deals found in the new Net SAAver and Special Offers(SM) section, as well as the popular Great American Get-Together fare sale—running now through Dec. 28, 2001—and other recent site enhancements, including award booking.
Since its introduction two months ago, the award-booking feature on AA.com already has helped customers redeem more than 400 million AAdvantage(R) miles online for award travel. The site`s new feature allows AAdvantage members to easily book the 25,000-mile PlanAAhead Award on AA.com. Plus, members who use the award-booking tool to book their trip receive the standard online booking bonus of up to 1,000 AAdvantage miles.
AA.com also continues to earn awards for its leadership in the e-business arena and the travel industry. In addition to ranking as one of Yahoo! Internet Life magazine`s “10 Most Popular Travel Sites,” the site recently was recognized by Smart Business magazine and the Web Marketing Association.
SMART BUSINESS 50
For the second year in a row, AA.com has been instrumental in American`s ranking in the “SMART BUSINESS 50,” a listing of the top 50 U.S. brick-and- mortar companies in e-business as compiled by Smart Business magazine. Companies on the list were honored for successfully using the Internet to enhance and expand their existing businesses.
American was cited for its high site traffic, successful AAdvantage Travel Awards Program and Roving Agent product. The magazine`s Sep. 2001 issue highlighted the “SMART BUSINESS 50.”
“We are proud that American has been recognized again by Smart Business for our success in the online arena,” said John Samuel, American`s vice president - Customer Technology. “With our helpful features—including award booking, flight status notification, Net SAAver & Special Offers and the Travel Information Center—we continue to provide our customers with a more convenient, easy-to-use Web site.”
The Web Marketing Association recently honored AA.com with a “Standard of Excellence” WebAward in the 2001 WebAward Web Site Competition. More than 800 corporate Web sites were entered for this year`s competition, from around the world which honors Web professionals for their outstanding work. Entries were judged on design, innovation, content, interactivity, navigation, ease of use and use of technology.
The award-winning American Airlines Web site, www.aa.com
, is recognized as one of the largest e-commerce sites on the Internet (Media Metrix). AA.com recently was named one of Yahoo! Internet Life`s “10 Most Popular Travel Sites,” received a “Standard of Excellence” WebAward from the Web Marketing Association and ranked as one of Smart Business magazine`s 2001 “SMART BUSINESS 50.” For customers who log in with an AAdvantage Travel Awards Program number and password, AA.com offers personalized news, information and specials, including Net SAAver & Special Offers, the best place to find fare sales, AAdvantage bonus offers and discounted vacation packages online. In addition, the site offers online management of AAdvantage accounts, award booking and proactive flight-status notification by voice- or text-message via a variety of communication platforms.