Priceline.com, the name-your-own-price Internet company, entered into a travel marketing alliance with America Online Inc.
Priceline`s travel products will be promoted throughout AOL`s Travel Channel, as well as travel and related areas across CompuServe, Netscape and MapQuest. That will allow the tens of millions of users of the America Online, Inc. brands to make offers on airline tickets, hotel rooms, rental cars and vacation packages sold by Priceline.com, the company said.
Priceline said the agreement aligns the Norwalk-based company with its first major online marketing partner to complement radio and TV advertising campaigns.
Shares of Priceline closed at $5.57 on the Nasdaq Stock Market and were up more than 18 percent, or $1.02 in extended trading. Shares of AOL Time Warner were up 57 cents to close at $33.55 on the New York Stock Exchange.