Caribbean delegates attending World Travel Market (WTM) 2003 in London, including ministers, commissioners and directors of tourism, will receive a comprehensive overview of the European marketplace at a key pre-WTM event facilitated by the Caribbean Tourism Organization (CTO).
The CTO European Marketing Forum, scheduled to be held on November 9th 2003, will address key issues facing the long haul travel sector following one of the most difficult trading periods ever, said Julia Hendry, CTO`s director of marketing for Europe in reference to the decline in travel from Europe to the Caribbean post September 11, 2001.
“We have lined up some of the leading travel experts from Europe who will make matter-of-fact presentations on what is really happening in the European marketplace, making the CTO European Marketing Forum the ideal means by which to prepare our visiting delegations for the week ahead at World Travel Market, ” said Mrs. Hendry.
Jeremy Skidmore, former editor of Travel Weekly and a leading travel writer and contributor to Travelmole will moderate the forum and will also present an industry overview.
The keynote speakers are Sue Biggs, managing director of tour operator, Kuoni and Airline Dynamics Consultancy`s Andy Hofton, a former editor of Aviation Economist magazine and a former technical editor of Flight International.
Ms. Biggs will update participants on the challenges and opportunities within the marketplace from a tour operator perspective while Mr. Hofton will address airline issues and global trends within the airline industry and their impact on the region.
A panel from CTO`s European Chapters representing the United Kingdom, Germany and Holland will speak on their respective marketplaces with the focus on UK and European industry trends and challenges.
The CTO European Marketing Forum will be held on Sunday, 9th November 2003 from 11.00am - 2.00pm at the Commonwealth Institute, Kensington High Street in London.
During WTM, Caribbean delegations and the UK private sector are also expected to meet to discuss the Cricket World Cup to be held in the Caribbean in 2007.
The meeting, which is being planned for Tuesday, November 11th, 2003, will bring together for the first time ministers, commissioners and directors of tourism, UK airlines, tour operators, cruise companies, hotel representation companies and all members of the industry who will have an interest in getting people to the Caribbean for the event, accommodating them, moving them around and promoting the event, said Mrs. Hendry.
“CTO will act as a facilitator to bring all interested parties together around the table, to start the ball rolling,” she said.
Over 30 Caribbean destinations, including scores of private sector representatives, will exhibit Caribbean culture, art, food and music at WTM, described as the world`s second largest tourism trade show behind ITB in Berlin.
As it has done in previous years, CTO will oversee the construction, décor and coordination of a Caribbean Village at WTM, which has attracted a record 189 countries this year.
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