Royal Caribbean and Celebrity Cruises set to rasie money for Cystic Fibrosis Foundation

3rd Nov 2003

As part of his longtime commitment to raising funds for the Cystic Fibrosis Foundation (CFF), Jack Williams, president and chief operating officer (COO) of Royal Caribbean International and Celebrity Cruises, will participate for the first time in the ING New York City Marathon on Sunday to raise more than $300,000 for CFF.
Williams is collecting donations for every mile of the 26.2-mile marathon, with all proceeds for CFF being matched by veteran quarterback Boomer Esiason.
“It is incredibly exciting to participate in this world-famous race, but even more thrilling to know that each mile will raise more funds for critical research into this devastating disease,” said Williams, who will join approximately 30,000 runners from around the world in the famed annual marathon on November 2. The marathon is supported by more than 12,000 volunteers, and includes marathon event week activities such as a pasta party, fireworks and the finish-line banquet.

The cause Williams supports so fervently - cystic fibrosis - is a fatal genetic disorder affecting more than 30,000 Americans every year. A combination of therapy and pharmaceuticals can help keep the symptoms under control and enhance one`s quality of life.
Since the identification of the cystic fibrosis gene in 1989, there has been a rapid increase in the understanding of the development of the disease. The challenge now is to translate this information into new approaches to therapy and to find a cure.

To help encourage donations, Williams is running the marathon with his BlackBerry Wireless Handheld(TM) and will send an email to his sponsors after every five miles completed, providing them with a progress update and informing them where to submit their donations.

Related stories on Caribbean Weekly:
(03/09/03) Royal Caribbean pick up Travel Marketing Award

(30/10/03) Royal Caribbean International and Celebrity Cruises select BlackBerry for wireless access to information and communications



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation