Princess develops “Destination: Caribbean” on website

Focusing on its key area of expansion, Princess has launched a comprehensive online destination section called “Destination:Caribbean.” With dozens of pages of informative text and dramatic photos, Destination:Caribbean serves as a unique and convenient tool for planning Caribbean cruise vacations, including providing information on each island visited, plus offering itinerary planning and shore excursions options.
The new feature is part of Princess` popular “Destination:” series on its award-winning website, www.princess.com. This special series is designed to provide a user-friendly resource about the line`s worldwide cruise program.

“Princess is expanding 75 percent in the Caribbean, and we want consumers to know why they should cruise this destination with us,” said Dean Brown, Princess` executive vice president of customer service and sales. “Travelers considering a cruise with Princess in the Caribbean will find that this content-rich site offers a convenient way to plan their trip with all the information they need in one easy-to-navigate section.”
The new web feature provides users with a wealth of information, divided into two main sections - the Caribbean Experience and Caribbean Cruises.
In the Caribbean Experience section, users will find information about the many ways to enjoy fun in the sun, shopping, and nature`s wonders. In addition, the site offers full descriptions of each port of call on Princess` varied Caribbean routes.
The Caribbean Cruises section presents details about Princess` many Caribbean itineraries - seven-day Western, Eastern and Southern Caribbean routes plus a variety of 10-day offerings—with descriptions of the many attractions on each route. The pages provide links to information about cruise highlights and itineraries, plus shore excursion options.
“This new section is a great resource for potential passengers who want to learn about cruises from our new homeport in Galveston, and the variety of itineraries for our six ships dedicated to the Caribbean,” noted Brown.
Users can access the new section directly at http://www.princess.com. Princess will launch its most extensive Caribbean season ever in fall 2004, with six of its largest and newest vessels sailing throughout the region. The 2004-05 schedule represents a dramatic 75 percent increase in Caribbean capacity from the season before, and features the youngest fleet sailing in the region. Highlights of the season include the new Caribbean Princess, a host of new itineraries, a new port of call in Belize, and a new home port of Galveston.
Related stories on Caribbean Weekly:
(10/07/03) Caribbean Princess Launched at Monfalcone

(25/07/03) Princess Increases Strength in Caribbean

(31/08/03) Princess Appoints Security Director

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