Michael Going will join Air Jamaica as its Senior Vice President, Worldwide Sales and Marketing in October. He will be responsible for increasing the airlineå‘s revenue and market share as well as strengthening its competitive position in the industry.

Mr. Going joins Air Jamaica with more than twenty years of experience and an excellent track record as a senior marketing and sales executive. He has extensive knowledge of brand management and strategic planning and has been instrumental in helping companies achieve profitability.  He has held senior executive positions at Alamo Rent A Car and was most recently Senior Vice President, Worldwide Sales & Marketing at ANC Rental Corporation.

 

“The appointment of such a talented and professional marketing executive comes at a critical time as we strive to maintain and increase our market share in an extremely competitive environment,” said Deputy Chairman and CEO Christopher Zacca. “Mr. Going’s vast experience in the travel industry will be an asset to the national airline.”

 

“I have always admired the quality of the Air Jamaica product and am thrilled to be joining a company with such an exciting brand and great people,” said Going. “I look forward to working with the Air Jamaica family to ensure that the airline achieves its goal of profitability while maintaining the highest standards of service.”

 

Related Stories on Caribbean Weekly:
(15/07/03) Air Jamaica Wins 5 Star Diamond Award

(07/08/03) Air Jamaica Announce Bonaire Flight Schedule

(07/08/03) Chastanet Resigns from Position at Air Jamaica

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