CTO hits the Road

The Caribbean Tourism Organisation (CTO), in association with Travel Weekly Magazine, has announced a new series of Road Shows and Travel Agent Seminars to take place in November 2003. The Caribbean Hotel Association (CHA) is providing support for the shows by soliciting the participation of its member hotels.

The shows have three main goals:
1. To create awareness of the Caribbean as the world’s premier holiday destination.


2. To educate travel agents on how to profitably sell the variety of Caribbean products offered.


3. To provide a forum for travel agents to network with Caribbean travel suppliers for business development.
3. To provide a forum for travel agents to network with Caribbean travel suppliers for business development.
Programs in each city will feature a pre-show seminar as an opportunity for corporate or government suppliers to speak directly to the top travel agents in each city.
Other aspects of the format include a Caribbean Travel Mart and a feature presentation about the Caribbean, followed by dinner with reception and prizes.  Special airfares and discounted hotel rates are being sought for governments and suppliers participating in the shows.


Related Stories on Caribbean-Weekly:
(12/08/03) CHA CTO Merger not Practical

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