Royston O. Hopkin CMG, Chairman of the Caribbean Alliance for Sustainable Tourism (CAST), has announced the approval of a new strategic direction for the organisation. 

The CAST Business Plan 2003-2007, approved by the members of the CAST Governing Council during the Council`s 6th Annual Meeting, held recently in Grenada, outlines a new approach to the issue of sustainable tourism in the Caribbean. 
“We are not seeking to reinvent the wheel, said CAST
Chairman Royston Hopkin CMG, making reference to the host of successful programs and initiatives that CAST has driven in the region since its foundation in 1997, such as Green Globe 21 and Blue Flag Caribbean, among many others. 
“However, we felt it was important to re-energize CAST`s work with Caribbean hotels and tourism establishments.” 

The resulting plan calls for the creation of positive impact through the implementation of an environmental improvement and recognition system based on existing environmental programs that are already operational in the industry. 

It is expected that the new initiatives will be launched at the Caribbean Hotel Industry Conference (CHIC) 2003 to be held June 22-25, 2003, in Punta Cana, Dominican Republic.

——-