A four-day intensive regional training workshop on Managing Sites and Attractions organised by the Caribbean Tourism Organization, (CTO), via its human resource department, opens at CTO headquarters in Bridgetown, Barbados
on March 25, 2003.
During the March, (25-28), workshop, participants will examine techniques and strategies on every aspect of managing a tourism site or attraction. It is intended for individuals from either the public or private sector who work or manage a major site or attraction in any Caribbean country.
The main areas to be covered include:
The role and nature of visitor attractions
The development of visitor attractions in the Caribbean
Managing customers (internal and external)
The importance of marketing and managing the operations of sites and attractions
A field visit is also part of the learning experience where participants will have an opportunity to evaluate a major attraction.
This workshop is the first in a series of sub-regional and regional workshops being conducted by the CTO
in 2003 for the benefit of the tourism public and private sectors. Other workshops to be offered this year will focus on Management of Service Quality, Introduction to Dynamic Supervisory Management and Integrated Marketing.
The Managing Sites and Attractions workshop facilitator is Mrs. Penelope Hyman, an experienced manager of tourism sites and attractions. Mrs. Hyman worked as executive director of the Barbados National Trust, one of the largest heritage preservation and conservation NGOs in the region, for nine years, beginning in 1992. She is currently under contract to the Trust as project director for the restoration of the George Washington House and site, one of the largest restoration projects undertaken in Barbados.