Earlier this month the Barbados Tourism Authority announced that the 2003 Best of Barbados will be launched in all major markets with an early-bird booking opportunity in March.
President and CEO Oliver Jordan said that the success of the 2002 program influenced the decision to launch the 2003 program in early spring.
Details of the 2003 scheme are not yet finalised, but the components will offer equal or greater value to last year’s program.
The Best of Barbados
contributed to the significant recovery of Barbados’s tourism arrivals which resulted, at the end of 2002, in an almost break-even position with 2001. This was attained in spite of challenging market conditions as reflected in a 12 percent decline at the end of April 2002.