Travel Agents in North America can now earn commissions from the new Caribbean website,
www.gocaribbean.com. The website of the recently launched Caribbean markting campaign has been designed to be agent friendly, providing a sure oppotunity for travel agents to earn
commissions on bookings to the Craibbean.
“The website is the way to the Caribbean and now agents can benefit,” said Ralph Taylor, chairman of the Caribbean Hotel Association Charitable Trust, (CHACT), the semi-private organization which began promoting the Caribbean as a single destination last summer. “Travel agents are leading distributors of travel products and services, we are pleased that they are part of the web-based component of the project,” Taylor added.
Worldwide Travel Exchange, (WWTE), Expedia Inc’s private label solution, provides the booking engine, handles inbound telesales, customer support and travel inventory to CHACT’s travel site. All members of the Caribbean Hotels Assiociation are allowed to list inventory on the site and non-members can join up at www.gocaribbean.com.
All commission is based on the purchase price of the rooms or packages, less
non-commissionable items. Agents can earn 10 percent of commissions on hotels, car-rentals and gocaribbean.com waivers. Attractions and services attract commission of 5 percent. Other areas are so far non-commissionable.
CHACT is a public/private sector conglomeration of major hotel chains, airlines and credit card companies which have united with both CARICOM and non-CARICOM nations to market and
promote the Caribbean as a single destination. A regional fund has enabled the launch of a television company dubbed ‘Life Needs the Caribbean’. The campaign, launched in August last year, will resume early this year.
The overall intent of the campaign is to brand the region and thereby compete with other regions of the world who have been attracting increasing Caribbean market share of the US outbound traveler for nine consecutive years.
Eighteen destinations are participating in the campaign including; Aruba, the Bahamas, Bermuda, St. Lucia, Jamaica, Belize and Barbados.
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