CTO Presents Provocative Session

NEW YORK, NY (Oct. 21, 2002) - The 25th Annual Caribbean Tourism Conference (CTC 25) opens on Grand Bahama Island in the Bahamas next week, in possibly the most challenging period facing the Caribbean tourism sector.

With the industry continuing to struggle to recover from the effects of September 11th, 2001 and subsequent global events - visitor arrivals to the region were down 9.0 percent between January and June 2002 following a 10.7 percent drop for the Winter - industry leaders and officials are hoping CTC 25 will set the pace for reversing the downward trend.

Sustained and aggressive marketing of the region as a single destination is seen as one way to get visitors coming back to the Caribbean and the second General Session at CTC 25 will explore “A Non-Traditional View Of Co-Operative Marketing.”

“This most instructive and provocative topic serves as just one of the important reasons for travel agents and tourism industry professionals to attend the conference, an event that gives participants the opportunity to be part of reinventing the region’s tourism industry,” said Hugh Riley, the Caribbean Tourism Organization (CTO)‘s director of marketing for the Americas.

“A Non-Traditional View Of Co-Operative Marketing” is an hour-and-a-half long session, in which an international panel of industry experts, moderated by Simon Suarez, president of the Caribbean Hotel Association, will discuss the best practices in search of creative ways of allocating cooperative marketing funds.


“While the principle of pooled resources is generally accepted, an increasingly competitive market is demanding new approaches and non-traditional ways of communicating the message to potential visitors that the Caribbean is still the best warm weather destination in the world,” stated Karen Ford-Warner, the CTO’s deputy secretary general.

The panel will probe the most cost-effective methods of combining public and private sector funds with the common objective of stimulating the market and producing sales. It will debate the pros and cons of joint ventures and discuss possible conflicts of interest.

Packed with dynamic speakers, seminars and workshops, CTC-25 will bring together travel industry professionals from around the world to address issues that are pertinent to the region’s competitiveness.

CTC-25 takes place Oct. 28-31, 2002 at Our Lucaya Beach and Golf Resort, Grand Bahama Island, The Bahamas.  The theme of the conference is “Reinventing Caribbean Tourism”.

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean`s tourism development agency and comprises membership of 32 governments and a myriad of private sector companies.

The CTO`s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people.  The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics and sustainable development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade.

For more information, please contact CTO Headquarters at One Financial Place, Collymore Rock, St. Michael, Barbados; tel: (246) 427-5242; fax: (246) 429-3065; E-mail: [email protected]  CTO`s New York office is located at 80 Broad Street, 32nd Floor, New York, NY 10004, USA; tel: (212) 635-9530; fax: (212) 635-9511; E-mail: [email protected]

CTO`s London office is located at 42 Westminster Palace Gardens, Artillery Row, London SW1P 1RR; tel: 171-222-4335; fax 171-222-4325; E-mail: [email protected]  CTO Canada can be reached at Taurus House, 512 Duplex Avenue, Toronto, Ontario, Canada M4R 2E3; tel: (416) 485-8724; fax: (416) 485-8256; E-mail [email protected]  Visit CTO on the web at www.doitcaribbean.com and www.onecaribbean.org.