NEW YORK, NY (Aug. 19, 2002) - The Caribbean Tourism Organization (CTO) has negotiated a deal with e-Marketing Inc., one of the travel industry’s leading electronic communications companies, that offers e-Marketing’s products and services at a reduced rate to CTO-member countries. As a result of this one-year agreement, Caribbean governments will be able to send e-mail broadcasts to e-Marketing’s database of nearly 60,000 travel agents at a savings of nearly 40 percent off of the regular price.
e-Marketing develops comprehensive e-mail campaigns for travel suppliers that include design, broadcast and follow-up services. CTO-member governments may inform travel agents about upcoming events, destination specials, new attractions and much more by sending an e-mail broadcast to e-Marketing’s database of agents in the U.S. and Canada.
“In today’s competitive global arena, it is vital for destinations to use the latest technology to market their products to a targeted audience,” said Hugh Riley, CTO’s director of marketing for the Americas. “By using e-Marketing’s electronic services through the CTO, the governments of the Caribbean will be able to market the region cost-effectively, to qualified agents selling leisure travel to their clientele.”
In an effort to promote the upcoming Caribbean Tourism Conference (CTC-25), to be held Oct. 28-31, 2002 at Our Lucaya Golf & Beach Resort, Grand Bahama Island, CTO will utilize e-Marketing’s services to create a broadcast invitation to publicize conference highlights to the travel agent database.
In addition to e-mail broadcasts, CTO-member countries may utilize e-Marketing’s other services for a fraction of the regular price. One popular product is the E-brochure - an electronic version of a travel supplier’s brochure. The E-brochure gives suppliers the ability to deliver a high-quality, easy-to-navigate brochure directly to the travel agent’s desktop in a matter of seconds. Agents can forward a supplier’s E-brochure to their clients via e-mail or consumers can receive it electronically from a supplier.
e-Marketing developed the first qualified travel agent e-mail database in the industry in 1998. This was accomplished by conducting an extensive telemarketing campaign in which travel agents were asked if they could be added to the e-Marketing database in order to receive travel information via e-mail. The first database marketed to travel suppliers contained 17,400 e-mail addresses. Today, e-Marketing maintains a travel agent e-mail database with almost 60,000 addresses in the U.S. and Canada, including IATAN, ASTA, ARTA, CLIA and Modernagent.com agents.
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean’s tourism development agency and comprises membership of 32 governments and a myriad of private sector companies.
The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics and sustainable development.
The CTO disseminates information on behalf of its member governments to consumers and the travel trade.
For more information, please contact CTO Headquarters at One Financial Place, Collymore Rock, St. Michael, Barbados; tel: (246) 427-5242; fax: (246) 429-3065; E-mail; [email protected] CTO’s New York office can be reached at 80 Broad Street, 32nd Floor, New York, NY 10004, USA; tel: (212) 635-9530; fax: (212) 635-9511; E-mail: [email protected] CTO’s London office can be reached at 42 Westminster Palace Gardens, Artillery Row, London SW1P 1RR; tel: 171-222-4335; fax: 171-222-4325; E-mail: [email protected]; CTO Canada can be reached at Taurus House, 512 Duplex Avenue, Toronto, Ontario, Canada M4R 2E3; tel: (416) 485-8724; fax: (416) 485-8256; E-mail: [email protected] Visit CTO on the web at www.doitcaribbean.com and www.onecaribbean.org.