The new Bahamas Prime Minister, Hon. Perry Christie will deliver the keynote address at the opening of the 25th Annual Caribbean Tourism Conference (CTC-25), which takes place at Our Lucaya, Grand Bahama Island, The Bahamas, from October 28 to 31, 2002.
Over one thousand delegates are expected to hear Mr. Christie, who was sworn in as Prime Minister following general elections in May 2002, outline his vision for Bahamas and regional tourism at this critical time.
“CTC 25 in Grand Bahama Island this October will offer an excellent opportunity for the regional tourism public and private sector authorities to realistically evaluate the considerable tourism challenges of 2002 and to seek to chart new courses for the future,” said Jean Holder, Secretary General of the Caribbean Tourism Organization (CTO).
“We are also looking forward with a certain level of excitement to hearing from Prime Minister Christie, the new directions he will be setting for a country which has been a leader in Caribbean tourism affairs for over 50 years. It is an event that no one whose business is tourism can afford to miss,” Mr. Holder stated.
With Caribbean tourism continuing to reel from the devastating effects of the September 11, 2001 terrorist attacks on the United States, CTO is putting together an exciting and stimulating programme aimed at improving the region’s competitiveness and visitor arrival numbers.
Some of the inspiring subjects to be explored at CTC-25 include:
á Fortifying the Brand: Successful Strategies for Times Like These
á A non-traditional View of Cooperative marketing
á Technology Tools for Today’s marketplace
á Survival of the Fittest: Staying Financially Strong in a Threatening Environment.
A thought-provoking session on current airline strategies dubbed “View from the Cockpit; View from the Seats” is expected to be among the most captivating and most sought after discussions.
With travel agents experiencing possibly the most challenging period in their history, CTO has also planned motivational sales workshops for agents. These workshops are being led by professionals experienced in helping travel agents increase their profitability. One session will explore the travel agency of the future, while another deals with selling group travel.
The theme for CTC-25 is “Reinventing Caribbean Tourism”.