China Eastern Site Powered by Vignette

China Eastern Airlines (CEA), one of the largest airlines in China, has selected Vignette applications to power its Web site.
Vignette will partner with Ion Global Ltd., a wholly owned subsidiary of chinadotcom corp., to build the technology platform for the CEA travel site. The new site will offer CEA customers comprehensive travel information and a number of value-added services, such as online ticket reservation, online payment and cargo tracking services. Ion Global was engaged by CEA to develop its overall e-business platform and online branding initiatives for multiple divisions, including CEA`s frequent-flyer program, holidays, catering services and cargo.

Using Vignette`s applications, more than 13 CEA offices and subsidiaries across China will be able to write, edit, approve and publish various content seamlessly under a single, unified platform, which can greatly help boost CEA`s overall business efficiency and agility.

In the next development phase, CEA plans to expand its content to other electronic touch points including mobile phones, pagers, PDAs and e-mail by using Vignette`s applications.