China Eastern Airlines (CEA), one of the largest airlines in China, has selected Vignette applications to power its Web site.
Vignette will partner with Ion Global Ltd., a wholly owned subsidiary of chinadotcom corp., to build the technology platform for the CEA travel site. The new site will offer CEA customers comprehensive travel information and a number of value-added services, such as online ticket reservation, online payment and cargo tracking services. Ion Global was engaged by CEA to develop its overall e-business platform and online branding initiatives for multiple divisions, including CEA`s frequent-flyer program, holidays, catering services and cargo.
Using Vignette`s applications, more than 13 CEA offices and subsidiaries across China will be able to write, edit, approve and publish various content seamlessly under a single, unified platform, which can greatly help boost CEA`s overall business efficiency and agility.
In the next development phase, CEA plans to expand its content to other electronic touch points including mobile phones, pagers, PDAs and e-mail by using Vignette`s applications.