Sabreå‘s Gradient has won the contract to provide the technology behind Delta Air Lineså’ re-branded European corporate loyalty programme.
Dublin-based Gradient will be using its proprietary multi-language, multi-currency technology to power Delta’s SkyBonus business incentive scheme, formerly known as BusinessExtra, for small to medium-sized enterprises (SMEs).
Delta previously ran the scheme in France, Germany, Italy, Spain and the UK. It has now expanded SkyBonus to another nine markets, including the Netherlands and Switzerland. Gradient’s Sabre Centiva product, an e-commerce solution that caters for different languages and different currencies, was instrumental in winning the business.
SkyBonus is aimed at rewarding SMEs travelling on Delta who, due to their size, would not normally benefit from corporate sales contract incentives. Travel on Delta results in the company accumulating points, which can be used against future travel, upgrades, hotel accommodation and car hire. The scheme is run in conjunction with the airline’s loyalty programme for individuals, SkyMiles.
The development of Delta’s corporate loyalty program is the second such contract for Gradient. The company developed a similar business-to-business incentive scheme for the Qualiflyer Group in May 2000.