eSubstance content solution for Opodo helps create revolutionary travel site

Opodo, the new online travel company created by nine of Europeå‘s leading airlines (Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa) launched on November 30th in Germany, selling flights and providing a choice of hotel rooms, car hire locations and travel insurance. Opodo features travel information, including country and city guides and factsheets digitised by eSubstance, Europeå‘s leading provider of online content and knowledge management solutions.

Other features include images, airport guides and location maps.

The broad content was selected by Opodo and prepared for online publishing by eSubstance in collaboration with Opodo. The content includes 10,000 specially selected tourist attractions that have been taken from a range of sources and re-purposed and optimised for the web by eSubstance and Opodo. eSubstance offers a complete multi-language content solution, managing the entire process of rights acquisition, digitisation, XML tagging and delivery in preparation for client testing.

Opodo’s initial launch was in Germany on November 30th and will be followed by and early next year.

Giovanni Bisignani, CEO of Opodo said, “Opodo spent many months speaking with European travellers and is delivering a specially tailored site to put the customer in control, giving them the tools, the information and the inspiration to go where they want, when they want and how they want.”


Jeffrey O’Rourke, Chief Executive of eSubstance, said that ‘Given its multi-language and multi-market approach, Opodo will reach an incredible number of potential customers. The eSubstance solution will help to ensure that international customers have access to an unrivalled amount of local information, helping them to make the best travel choices in their particular circumstances.’

About eSubstance

eSubstance is a leading provider of content and knowledge management solutions. We help our customers to:

á Manage the sourcing, creation, editing, and integration of content to support their online business objectives

á Efficiently manage, re-purpose, distribute and capitalize on internally produced information and knowledge

Many leading corporations find themselves struggling to deliver essential business and product related information to their employees and customers. Content produced internally needs to be collected, aggregated and delivered to the right person at the right time. Organisations need to be able to unlock the intellectual capital in their content to realize its full value.

The range of services we provide includes:

á project scoping

á analysis of and migration from legacy processes and content formats

á development of best practice processes for content creation

á content management and distribution

á content classification, including taxonomy
development and specification
á outsourced XML digitisation and meta-tagging

á rights & asset management

á workflow integration

á optimisation of content for web-based delivery

About Opodo:

Opodo is a new online travel company created by nine of Europe`s leading airlines - Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa.

Opodo addresses the real needs of today`s traveller by offering an unbiased and competitively priced online travel service for world travel, with access to flights from over 480 airlines, 54,500 hotel properties and car rental from over 23,500 locations worldwide, as well as travel insurance.