chinadotcom corporationå‘s affiliate travel group has rolled out PowerHotel, an online application aimed at the hotel market in Greater China.
Delivered over the web as an ASP, PowerHotel has seen a good early response with its initial rollout in Taiwan as over twenty major hotels and resorts in Taiwan have already signed on for service.
PowerHotel provides development tools for hotels to cost-effectively build websites accessible by travel agencies, corporate accounts and the individual traveler to search for information and make reservations. Hotels can also use PowerHotel to manage their room allotments, pricing and inventory, a welcome boost to the hotel industry`s efforts to become more efficient.
Introduced with a traditional Chinese language interface for adoption throughout Taiwan, a later version is expected to be available soon with a simplified Chinese interface for the Mainland China market. The products cost effectiveness and automation of many business processes for hotels makes this an attractive solution for hoteliers in the Greater China market. The rollout of a suite of other related applications for the travel industry in the future is anticipated, particularly aimed at travel agents and the general public.
Forming an important part of chinadotcom`s overall online travel strategy, PowerHotel is expected to drive revenues through multiple sources including licensing, set up, maintenance and transaction fees. Synergies from PowerHotel are also being developed with plans to tie it more closely into the chinadotcom travel group`s other e-commerce travel products.
The Greater China travel industry, which is likely to be the fastest growing travel market with the near term potential to be the largest in the region, is set for strong growth in the coming years according to the World Travel & Tourism Council`s Year 2001 report. In 2000, the personal, business and governmental travel and tourism market in China alone amounted to approximately US$56 billion, and projections are that by 2006, that market will grow to US$97 billion.