FareChase Launches Marketing Software.

FareChase, Inc. has released MarketView, a Web-enabled software to help the travel industry compare competitive pricing, the performance of search capabilities and to better understand online market dynamics.

The new technology evaluates all travel distribution channels simultaneously at a time when airlines seek to leverage the Internet to reduce distribution costs and fill seats without compromising customer service.

MarketView enables travel providers, including airlines, online travel agents, hotel suppliers and car rental companies to retrieve data from Web-based sources and assists suppliers in setting product and service performance objectives, including measures of accuracy, competitiveness, reliability, and timeliness for managing travel inventory. It provides the tools for data collection, process mapping techniques and best practices.

MarketView is FareChase`s newest product based on its Web automation technology that performs scalable, real-time searches of travel inventory, while validating availability and enabling online transactions.

The growth of Internet travel sites makes it nearly impossible to compare all the fares being offered online and offline. At present, airlines and online travel suppliers spend large sums on the labor-intensive task of manually comparing airfares, which is inadequate, as prices are constantly changing, nor does it produce accurate results.