Newmarket International announced that the UK-based Whitbread Hotel Company is implementing a suite of Newmarket International`s products and services in 61 of their key hotels.
The agreement was reached as a result of the successful pilot installation earlier this year of NetDelphi Enterprise in seven of Whitbread`s properties.
The result of this portfolio of products and services agreement will involve the full integration between NetDelphi Enterprise and the Fidelio Property Management System in 60 hotels, as well as the replacement of Fidelio sales and catering system with the Newmarket International solution in over 20 of Whitbread`s properties.
Details of this phase of the implementation include the following Newmarket International products and services installed centrally across all 61 properties supporting over 500 total users:
A Single NetDelphi Enterprise Database
NetDelphi Global for the Whitbread Sales Team
NetData Analysis for Performance Reporting
NetXchange Meeting Broker for Internet Enquiries
Newmarket CBT - Computer Based Training
Newmarket VC - Virtual Classroom Training
“The initial pilot with Newmarket International, launched in March of 2001, has been a tremendous success,” stated Steve Lambert, Finance and IT Director with Whitbread. “Our goal at the outset of this project was to work with a company that had a proven track record of centralised product deployment, the ability to integrate with and enhance our current technological applications, and the resources to support and ensure success,” continued Lambert. ” Newmarket International continues to exceed expectations across the board. The decision to further invest in their technology was based on the immediate business benefits and efficiencies the pilot properties have received. By growing the central sales, conference and banqueting solution to 61 properties, we will enhance communication and booking conversions across our estate.”
A key element in moving forward with the project was Whitbread`s need for a tangible return on investment by leveraging the Internet as a marketing and booking channel. ” One of the critical components of the Newmarket solution is NetXchange Meeting Broker,” continued Lambert. “With NetXchange, Whitbread`s customers will be able to communicate directly with our sales force through the Internet to book conferences online in a matter of seconds. This will prove to be a further competitive advantage for our group.”
Whitbread Hotel Company is the UK`s second largest hotel group operating over 330 hotels and over 24,500 rooms with more under development. The company`s activities are focused primarily on a strong branded presence in two market sectors - four star Marriott Hotels and budget Travel Inns. Marriott has been awarded AA Hotel Group of the Year 2001/2002 and Travel Inn is the No 1 UK hotel network.