Delta`s MYOBTravel Takes off With Small Businessess

3rd Dec 2001

Delta Air Lines said more than 6,000 companies have registered for Mind Your Own Business Travel, the airline`s online travel agency for small businesses.

The site,—launched in April—enables travelers to compare fares and rates and book airlines, car rentals and hotel stays.

“We`ve been pleased with the response from customers,” sahid Scott Klinger, Delta`s general manager of small business activities, “and we`re excited about what`s on the horizon.”

Klinger said the company expects to release information before the end of the year about plans to launch a new air-search capability. No further details were available.

Klinger said companies signing up for MYOBTravel want more value for their dollars, and naming the Web site`s first preferred partners—Hertz and Starwood Hotels & Resorts—was a step in that direction.


Business travelers booking on MYOBTravel are entitled to complimentary membership in Starwood`s preferred-guest program.

Travelers earn 2,000 bonus points on their fifth and 10th stays and can redeem points for free stays in standard rooms with no blackout dates, according to Starwood.

Starwood owns the Sheraton, Four Points by Sheraton, Westin, St. Regis, the Luxury Collection and W brands.

Hertz offers MYOBTravel members a 5% discount on weekly or weekend leisure rates and points for Delta`s frequent flyer program.

Klinger said for every dollar spent on a Hertz rental, travelers earn two frequent flyer points.

Klinger said MYOB Travel customers have requested a Web site offering more flight choices.

Customers can book other airlines in addition to Delta on MYOBTravel, but by booking Delta, can take advantage of the carrier`s discounted Web fares and earn more bonus points if they buy Delta tickets.

Giving companies more options for availability and cost is important in order to compete with traditional travel agencies and online agencies Travelocity and Expedia, Klinger said.



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