Online Partner Marketing For &

3rd Dec 2001

Be Free today announces relationships with customers and Using BFAST, Be Free`s
online partner marketing service, these travel companies have successfully
launched pay-for-performance marketing programs to attract customers easily
and cost-effectively.
“Online travel is a highly competitive industry and these businesses
embrace performance-based marketing as a necessary medium to drive a greater
volume of traffic to their sites.  Partner Marketing allows travel sites to
aggressively pursue marketing reach while paying only for the promotions that
produce results,” said David Johnson, vice president of EMEA operations, Be
Free, Inc.  “In such a volatile industry and with such tight budgets, travel
businesses are choosing Be Free to build and grow a robust marketing channel
that helps them find new customers across the Web cost-effectively.”
By establishing pay-for-performance marketing channels, businesses can
track and measure traffic generated through multiple online marketing
relationships, from affiliate programs to strategic partnerships. Using Be
Free`s hosted service, companies such as and
can dynamically distribute content about special offers across their marketing
partner sites and measure the impact of the promotions on new customer
“Be Free`s hosted partner marketing service enables us to build and
develop our pan-European affiliate marketing strategy,” said Carl Lyons, UK
head of marketing,  “At we need to distribute
time-sensitive travel and leisure promotions to our subscribers quickly. Using
BFAST, we not only benefit from being able to pay only for results, we also
benefit from the flexibility of being able to automatically change our
promotional offers across all of our marketing partner sites without having to
contact each of them individually.  Be Free`s service allows us to easily keep
our online promotions timely and relevant for maximum results.”
“Cost-per-action marketing is the most effective way of scaling our
business,” said Darryl Bowman, head of partnerships at “We
view our online partner program as a long term investment and have already
seen traffic and booking levels that have doubled over the last six months.
Using BFAST, we have the flexibility to target the right customers with the
right promotions by working with our marketing partners to deliver product
offers on a contextual basis, helping to drive a greater level of new customer

Those interested in joining any of the partner marketing programs listed
below should visit —Based on the idea of matching supply and demand, offers consumers last minute opportunities to acquire airline
tickets, hotel rooms, package holidays, entertainment tickets, restaurant
reservations and delivery, specialty services, gifts and auctions in the UK,
France, Germany, Italy, Sweden, Spain, The Netherlands, Australia and South
Africa. —- is a quick, easy to use, fully
bookable on- and off-line travel services provider offering access to 527
airlines (and negotiated fares from 85 of these), Eurostar, 200 international
hotel chains, 43 car rental companies and insurance. Customers can book via`s award winning web site, digital TV platforms or the
Business Travel Centre for telephone reservations. benefits
from 18 years experience of the UK travel industry and is fully accredited and
licensed with ABTA, ATOL and IATA and has been trading online successfully
since March 1998. currently works with over 2000 partners and

About Be Free, Inc. (Nasdaq: BFRE)
  The Be Free(R) Marketing Platform allows online businesses to attract,
convert and retain customers easily and cost-effectively. The company provides
a uniform system for tracking, managing, measuring and analyzing all of a
business`s online marketing programs. These services are hosted, allowing a
business to deploy its marketing programs rapidly, without placing time
intensive and expensive demands on its own technical resources.
With Be Free`s industry-leading BFAST(R) services, businesses manage and
track strategic partners and affiliates - compensating these selling partners
based on their performance. Be Free`s BSELECT(SM) service allows a business to
convert visitors to loyal customers by recommending relevant products or
content in real time.






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