Groundbreaking Points Exchange System from Sabre Virtually There &

Sabre Holdings Corporation (NYSE: TSG) today announced an agreement with and its groundbreaking pointsxchange(TM) system that now allows travelers using the Sabre(R) Virtually There(TM) Web site to exchange points or miles from one loyalty program partner account into another.

Many of the world`s leading airlines, online and offline retail outlets, telecommunications and travel firms participate in pointsxchange, including American Airlines, Air Canada, America West Airlines, Midwest Express Airlines, Alaska Airlines, ChanceRewards(TM), and

“This is a tremendous opportunity for our travelers to maximize all of the points they earn and to exchange them into the points they most value,” said Nancy Raynor, general manager of Virtually There. “It`s also an additional valuable and convenient customer service tool for travel agents to offer their travelers. The value of this service will only increase as additional companies join the program.”

Other services provided by pointsxchange include a calculator that lets consumers see the value of their points before exchanging them and a feature that gives account holders the option of setting up exchanges automatically on a monthly or quarterly basis.

“We believe aligning and Sabre Virtually There is advantageous for both sites,” said Rob MacLean, president of “Virtually There is a travel site unlike any other, and taking steps to make the traveling experience easier is definitely a worthwhile proposition to us.”


About offers a unique loyalty program asset management system including pointsxchange(TM)—the world`s first loyalty program currency exchange. is not a loyalty program but rather is forging mutually rewarding partnerships with the world`s leading loyalty programs to deliver a unique and compelling value proposition. Pointspurchase(TM),`s innovative technology product, facilitates the online sale of miles, points and other currencies for leading loyalty programs including American Airlines and America West., a partner company of Exclamation International Inc. (CDNX: XI), is located at 134 Peter St., Suite 300, Toronto, ON M5V 2H2.

About Sabre Virtually There

Sabre(R) Virtually There(TM) (
), the largest Web site of confirmed travelers, is a personalized site that delivers real-time information about an individual`s travel plans when they book their trip through a Sabre Connected(SM) travel agent, online booking site or participating travel supplier. In addition to containing all components of a traveler`s itinerary, the site provides real-time information on flights, gate assignments and weather. It also provides valuable destination information such as restaurants, sporting events and sightseeing recommendations. The link, itinerary and Web-enabled wireless phone access are available in seven languages: English, French, Spanish, Portuguese, German, Italian and Dutch. Sabre Virtually There averages 4 million site visits per month.