FLORIDAKEYS.COM Selects SynXis Agent for GDS Connectivity

The FloridaKeys.com Web site provides hotels, guesthouses, and resorts of all sizes access to potential visitors who are searching the Internet for a place to stay in the Florida Keys.

The portal selected SynXis Agent as a preferred provider for establishing a complete connection on a major travel engine and adding direct reservations functionality through the FloridaKeys.com site.

“The Internet is substantially changing the way people research travel,” said Clinton Barras, Site Administrator of FloridaKeys.com. “Our group of Web sites provides prospective guests with the ability to select from a variety of establishments that may not otherwise get the exposure they need to compete. However, many of the smaller hotels and guesthouses cannot afford to connect directly to the Web or may not have access to the technology necessary to accomplish this goal. When these properties are connected to the travel site via SynXis` GDS seamless connectivity, each hotel will also be able to add a direct booking engine to their own hotel site, lowering commissions paid and increasing their reservation volumes,” he concluded.

“Many of these hotels would not have the opportunity to be bookable on the FloridaKeys.com site without our affordable solutions,” said Elmer Coppoolse, Vice President of Sales and Marketing. “In addition to providing them the connection to make this possible, they can also take advantage of SynXis`s other product offerings giving them an even greater competitive edge and a broader distribution on a global scale.”