NYC Miracle Site.

21st Nov 2001

The City of New York has launched, a web site created to showcase the city`s new public service tourism campaign and encourage people to experience the “Miracle of New York” during the holiday season.

Visitors to the site can download several of the City`s new commercials featuring notable New York personalities such as Woody Allen, Kevin Bacon, Billy Crystal, Robert DeNiro, Ben Stiller and Barbara Walters. They can also access other New York City visitor destinations such as, sponsored by NYC & Company of the Convention and Visitors Bureau.

The site was created pro bono by Atmosphere Interactive, a full-service digital agency which is part of BBDO New York, the volunteer agency for the “New York Miracle” public service campaign. It will be supported by online media, donated by Yahoo!, to help build awareness and drive traffic to the site.

Commenting on the launch of this new site, Mayor Giuliani said, “New York City is open for business and stands ready to welcome you. Come see for yourself, pursue your dreams and be a part of the New York Miracle.”

Andreas Combuechen, Chief Creative Officer of Atmosphere, commented, “We hope our efforts enable the whole world to celebrate the positive spirit of New York, as reflected in this great advertising campaign.”



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