Days Inns of America’s newly redesigned web site outranked its competition according to the Sept. 27, 1999 edition of USA Today, which reviewed the web sites of 15 national hotel chains.
The national newspaper reviewed and evaluated 12 key areas with 20 points representing a perfect score. Days Inns achieved the highest rating of any mid-market-economy franchised hotel chain with a score of 13. Four luxury hotels received the highest ratings, earning 17 points each.
The reviewer scored areas from room booking capabilities, links to travel services and links to local information with points accumulated for each area. For example, WWW.daysinn.com cyber guests only needed two clicks to reach amenities; one click less than the three clicks industry experts suggest as the maximum.
Other features highly rated included on-line booking, links to airlines and car rentals, local attractions, currency converter, local maps, weather forecasting and pictures of hotels.
‘‘We were very gratified to earn this recognition,’’ said Joe Kane, Days Inns’ president and CEO. ‘‘Our goal in redesigning our web site was to attract more Internet-savvy travelers as well as enhance the consumer experience with Days Inns from ease of booking, to learning about our latest marketing programs, to learning a foreign language.’’
Days Inns is the world’s largest hotel franchise system with nearly 1,900 hotels worldwide. Days Inn hotels can be found in 10 countries: Canada, China, Colombia, Czech Republic, India, Mexico, Philippines, South Africa, United States and Uruguay. Days Inns is a subsidiary of Cendant Corporation (NYSE:CD).