Billion Dollar Year For Delta.com

The Delta Air Lines Web site has surpassed $1 billion in 2001 ticket sale revenue. Delta anticipates that by year`s end delta.com ticket sales will reach approximately four million tickets or approximately 10% of Delta`s total ticket sales.

The Delta Air Lines Web site has surpassed $1 billion in 2001 ticket sale revenue. Delta anticipates that by year`s end delta.com ticket sales will reach approximately four million tickets or approximately 10% of Delta`s total ticket sales.


Delta also said that its Web site is forecasted to outpace the industry`s year-over-year revenue growth through 2003, according to independent strategy and research company PhoCusWright`s Update to the Online Travel Marketplace 2001-2003 report. Delta.com ticket sales are expected to grow this year by more than 50% and represent more than 50% of the airline`s total online sales. In contrast, PhoCusWright projections indicate airline sites will increase by 28% this year and represent 32% of travel`s total online travel sales.


Additionally, the airline said 425,000 customers purchased tickets at its delta.com Web site in October, representing nearly a 65% increase over the same month last year. Revenue from those tickets totaled approximately $100 million.


Other October highlights include:

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*monthly revenue represents approximately 30% increase over October 2000

* approximately 2 million customers obtained updated flight information

* SkyMiles online award travel redemptions reached nearly 20,000 tickets enrollments for Delta`s weekly Web

* Fares and Fan Fares e-mail programs grew 135% over October 2000.

 

 

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