Rand McNally and Palm Announce Marketing Alliance to Deliver Co-branded Mobile Travel Solution

12th Nov 2001

Rand McNally, the world`s
premier provider of mapping, routing and travel solutions, and
Palm, Inc. (Nasdaq: PALM), a leading provider of handheld computers, today
announced a marketing alliance that has resulted in a co-branded application
for Palm(TM) m505, m500 and m125 handhelds that is based on Rand McNally`s
flagship print Road Atlas.
The PalmPak(R) Travel Card:  Rand McNally Road Atlas contains maps and
road travel information for the United States (excluding Hawaii and Alaska),
allowing users to create city-to-city driving directions for more than
12,000 cities, and includes a detailed database of amenities for more than
10,000 highway exits.
“We`re excited about starting this relationship with Palm. As a trusted
name in travel, Rand McNally has a great understanding and knowledge about the
consumer`s need for relevant travel information, when and where they need it,”
said Robert P. Denaro, senior vice president of the business-to-business unit
of Rand McNally. “The combination of Rand McNally`s software expertise and
content and Palm`s hardware innovation will enable consumers to access a whole
new world of travel information, wherever they are.”
“By bringing together two brand leaders like Rand McNally and Palm, we are
able to more effectively deliver the types of applications Palm handheld users
are looking for,” said Kevin Hell, senior vice president of product
management, Solutions Group, at Palm, Inc. “The PalmPak Travel Card:  Rand
McNally Road Atlas is a great example of the kinds of powerful solutions
consumers can expect from this teaming of travel content and mobile
technology. This solution truly exemplifies the power of Palm Expansion Cards
—now you`ll never be lost if you have your Palm m125, m500 or m505

The PalmPak Travel Card:  Rand McNally Road Atlas features over a half
million miles of U.S. highways and major roads, the most of any Palm handheld
mapping application to date. Users will be able to create city-to-city driving
directions and access the detailed database of highway exit information, which
includes gas, lodging, food and ATMs. Additional functions include the ability
to search by city, state, exit number, radius and three-letter airport codes;
mileage and driving time calculations; and narrative descriptions of thousands
of Rand McNally-researched point-of-interest listings, such as shopping and

  “With a few taps on your Palm handheld, you can look at a map and locate
where you are, plan your route, figure out how long it will take to get there
and decide where you`ll stop for lunch along the way,” said Denaro. “It`s
certain to become the indispensable guide for all drivers.”
The new Rand McNally Road Atlas PalmPak Travel Card has an estimated
street price of $39.95 and is scheduled to be available in retail stores in
the United States and Canada in late November and also online at The Rand
McNally Travel Store and The Palm Store





Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation