Howard Johnson debuts new bilingual web site

3rd May 2000

Brand is one of the first U.S. hotel chains to utilize Spanish on the Internet Reservations are just a few clicks away E-Scape Giveaway kicks off site?s launch
PARSIPPANY, N.J. 05-03-2000—Howard Johnson International Inc. today announced the redesign of its Web site,, and new features including Spanish language translation and partnerships with Avis, FareAgent and Map Quest. In addition, includes a full Web site for each individual Howard Johnson location, offering the user complete information about the chain and individual hotels. Howard Johnson® is one of the first U.S. hotel brands to have Spanish translation available on its Internet site.

“Our new Web site dramatically changes the way consumers see the brand,” said Mary Mahoney, president and CEO of Howard Johnson International Inc. “At the same time, we are demonstrating our understanding of what consumers want and need when booking travel via the Internet. One thing we have learned is that consumers want to be spoken to in their own language - we are doing that with the conversion to Spanish.”
At the push of a button, will convert to Spanish. Nearly the full site is translated, allowing the user to enjoy in Spanish, returning to English for the reservation process. For those needing assistance in Spanish, multi-lingual agents are available for voice reservations by calling 1-800-I-GO-HOJO (1-800-446-4656).

In partnering with Avis, FareAgent and Map Quest, Howard Johnson has centralized the travel planning process. After making a reservation at a Howard Johnson property, a box will appear on the screen asking consumers if they want to make rental car arrangements. Separately, consumers can book airline reservations using FareAgent.

“With the innovations of our new Web site, Howard Johnson is not only seeking to make guest feel at home in the hotel, but feel comfortable and at ease throughout the entire travel process,” Mahoney said. “We have simplified our reservation process so that it only requires one click to get to our reservation screen.”

Mahoney concluded, “In the end, this move illustrates how Howard Johnson and other Cendant subsidiaries are benefiting through the convergence of off-line and online businesses; a strategy that is being spearheaded by Cendant Internet Group along with the corporation?s Hotel Division.”
To launch new look and features, the brand is holding an on-line contest: E-Scape Giveaway. Starting today through June 30, consumers can enter to win a week-long vacation at any Howard Johnson in North America as well as airfare for four people and a rental car. No purchase necessary, entrants must be 18 years or older. Visit for the official rules.


Howard Johnson International Inc. franchises more than 500 hotels and inns worldwide, including properties in Argentina, Canada, Colombia, the Dominican Republic, Ecuador, Egypt, Mexico, Israel, Jordan, Lebanon, Malta, Oman, the United Arab Emirates, the United Kingdom and Venezuela. For more information or to make a reservation at any Howard Johnson location, call toll-free in the United States: 800-I-GO-HOJO (1-800-446-4656), access the chain’s Internet Web site -, or contact a travel agent. Howard Johnson is a proud supporter of America?s Promise - The Alliance for Youth®, and is helping to point kids in the right direction. Howard Johnson is a subsidiary of Cendant Corporation (NYSE: CD).



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