Online travel sites are increasingly going down the sweepstakes road in an effort to promote awareness and loyalty.
The Skyathlon promotion, recently launched by Delta Air Lines, offers the chance to accrue ‘medals’ in connection with the 2002 Winter Olympics with the prizes ranging from vacations to Skymiles status upgrades.
Now Travelocity.com has introduced its “Make it Home for the Holidays” giveaway, with an opportunity to register to win eight round-trip airline tickets, a $3,000 home entertainment system and $3,500 worth of holiday decorations from Spiegel.
During the month of November, Travelocity.com will select one lucky winner and fly eight of their friends and family members to their home for the holidays. In addition, Travelocity.com has partnered with Spiegel to provide holiday decorations. Whether menorahs, pinatas or stockings, Travelocity.com and Spiegel will adorn the winner`s home with ornaments of the season. For members planning to travel this holiday, Travelocity.com is making it more convenient by providing customer service 24/7 and current updates on FAA security standards and flight information on the Web site.
Meanwhile OneTravel.com, a leading website for economical leisure travel, has launched the “Ultimate American Getaway Sweepstakes” promotion on 155 radio stations in 40 markets across the USA owned by Citadel Communications Corp. The sweepstakes, which features American travel and destinations, is an online game where listeners can scratch 5 out of 25 boxes on a scratch card. Depending on which boxes are scratched, the listener could win one of thousands of prizes instantly including skis, hotel vouchers, a trip to Las Vegas, travel discounts, or even the grand prize, a $60,000 travel spree from OneTravel.com. Listeners can participate by visiting the radio station`s website daily until November 25th.
In addition, listeners can purchase online travel from OneTravel.com on each of the 155 Citadel radio station websites. Citadel has incorporated the online travel company`s proprietary search functions, booking engines, and expert advice into all of their radio station websites.