Agency.com Builds Touch Screens For British Airways

Agency.com, a leading global e-business builder, has completed a series of dynamic interactive customer service touch-screens entitled “Gateways” for British Airways travellers at John F. Kennedy International Airportå‘s terminal Seven in New York.


The five Gateways touch-screens, which have been built into the existing architecture throughout the terminal, provide British Airways travellers with an interactive source for travel information. With a few simple touches, travellers can access information pertaining to the three segments of air travel:


“Before You Fly” includes a detailed map of terminal seven, boarding, security, shopping and restaurant information, and live customer service locations.


“In The Air” contains information on in-flight audio and video, available amenities, and menu choices.


“On Arrival” has details on international connections, local transportation information and five-day weather forecasts for over 30 locations to which British Airways flies.

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“We worked hard to ensure that the Gateways touch-screens not only closely reflect the civilized brand integrity of British Airways, but also provide customers with a truly enhanced travel experience while at the terminal,” said Gerry Bavaro, project manager at Agency.com. 


The Gateways touch-screens are the latest project between British Airways and Agency.com, who have been working together since 1996. The two companies have previously won numerous industry awards for their collaboration and advancement of interactive technology. 


“Now more than ever, air travellers are looking to our industry for care and service throughout their travel experience, from the time they enter the terminal for their departing flight to the moment they return home,” said Russell Trezise, Program Manager for e-Commerce and Customer Access, British Airways. “The Gateways touch-screens provide us with an interactive relationship-building tool, and our customers with an additional vehicle for the high-level of service they expect from British Airways.” 


Founded in January 1995, Agency.com is headquartered in New York and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, Houston, London, Paris, San Francisco, Woodbridge (NJ) and affiliate offices in Australia, Korea and Singapore.


One year ago, Agency.com appointed industry veteran Julia Groves as chief marketing officer for the company`s European operations. Prior to this, she founded the British Airways` e-commerce department in 1996, holding the position of Head of Digital Channels. Groves was responsible for the overall e-commerce strategy across multiple platforms for British Airways.


Last week, Agency.com announced that it received stockholder approval of the merger between Agency.com and Seneca Investments LLC. As a result, Agency.com became a wholly owned subsidiary of Seneca and Agency.com stockholders will receive $3.35 in cash for each share of outstanding common stock.

www.agency.com

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