Selected by Gala Hotels of Norway announced that Gala Hotels of Norway has selected the company to provide Internet-based training for reservations to their hotels and resorts.

The signing of an agreement to provide Internet-based training for Gålå High Mountain Resort Hotel & Chalets in Norway marks the entry of into the European market place. Gålå currently operates seven properties in Norway comprised of resort hotels, cottages and historical chalets. introduced the first reservation sales training program designed specifically for delivery via the Internet in August 1998. Since that date, the company has provided reservations training predominately to hotels and reservations centers in the United States, Australia and Asia.

The STAR (Sales Training for Agents in Reservations) Workshop is more effective and less expensive than traditional seminar style training programs. The workshop trains agents to sell a reservation using an easy and enjoyable interactive format that includes text, animation, and audio. Instant feed back on performance is provided by way of multiple choice and fill-in-the-blank answers and tracking as well as quality assurance shops. All reporting, including audio, can be deposited on the web site for client review 24 hours a day 7 days a week. Constant and consistent delivery of training materials using an interactive format with audio enhances learning and improves retention by as much as 60 percent over traditional seminar style programs. Interactive review sessions provide positive re-enforcement for correct answers as well as hints to help guide the participant when incorrect answers are given.

Jay Delerno, president of, said “The traditional on-site reservations training seminars have become too expensive for most hotels when you consider the turnover rate in reservations”. Moreover, the thousands of dollars spent for on-site training are inefficient and often ineffective. He went on to say, “On-site training is a one-time event. With access to Internet Based Training, employees can access our workshop 24 hours a day 7 days a week. They can work at their own pace and revisit our STAR training program as frequently as they wish and monthly fees for a hotel with 150-250 rooms is less than half the cost of a 2 day on-site program.

ADVERTISEMENT also develops private label and custom training to be hosted on its Web site, which are available to clients through restricted password access. currently provides private label and custom training to over fifteen thousand {15,000} hotels and 17 Central Reservations Offices worldwide. By the end of 2001 some custom training will be available in four languages. clients include such outstanding companies as Marriott, SRS-WORLD HOTELS, and TRUST International.