Hard Rock Hotel selects Trust International As Central Reservations Provider

TRUST International, a member of the Bertelsmann Group and a global provider of reservations technology for the hospitality industry, announced the company has been chosen to provide reservation technology solutions to Hard Rock Hotels.

Among the services TRUST will provide to the hotel properties in Las Vegas, Orlando, Bali and Pattaya, Thailand, include full service reservation solutions including GDS and Internet distribution as well as voice reservations and database management and reporting.
TRUST will also act on a consultancy basis to guide Hard Rock Hotels in consolidating all of its reservations under a single DJ chain code in all major global distribution systems to support additional growth. Additional hotels under construction include Chicago, Illinois; Hollywood, Florida and Tampa, Florida. Future locations under consideration for Hard Rock Hotels include destinations such as New York, Los Angeles, Miami, San Francisco, New Orleans, Atlantic City, Puerto Rico and Waikiki.