E-Ticketing Success For China Southern Airlines.

2nd Nov 2001

China Southern Airlineså’ Internet e-ticketing is generating substantial and meaningful sales since first introduced more than a year ago.

China Southern Airlines was the first airline in China to sell an airline e-ticket in China and is still the only airline in China to offer electronic e-ticketing through its secure Chinese web site.

Escalating from a little over 100,000 RMB ($12,000 USD) in the initial month to a staggering 30 Million RMB ($3.6 M USD) last September ... daily sales have been topping out at more than 3 Million RMB ($362,000 USD). According to market forecasts, China Southern`s e-ticket sales in 4th Quarter 2001 will generate revenues of upwards of 200 Million RMB ($24.1 M USD).

At a recent Internet E-Ticket Promotion in both Beijing and Shanghai, China Southern Airlines` Internet staff demonstrated its computerized program to the masses. Under the glare of TV lights from more two dozen media outlets including CCTV, China Daily, China Youth Paper, Beijing TV and Beijing Evening Paper, the ease of use of the CZ system was quickly demonstrated.

During the initial afternoon demonstration in Beijing, more than 100 ticketing agents and travel agencies formally requested additional information for applying for e-ticket agreements with China Southern Airlines.


China Southern Airlines` Vice President of Marketing, Mr. Li Kun, attended both promotional events and was the lightning rod for the media interviews. And during the media peppering, VP Li, together with senior executives from China Southern`s Marketing and IT departments, gave a comprehensive and detailed explanation of the numerous advantages of airline e-ticketing. Since China Southern Airlines applied e-ticketing to individuals and groups last February, the use of e-tickets on China`s largest airline has skyrocketed. Prior to the promotional events in Beijing and Shanghai, more than 60 agents had signed e-ticket sales contracts.

Currently, China Southern Airlines has e-ticket airport check-in counters in Beijing, Guangzhou, Shanghai and Wuhan and has fully regulated the e-ticket management procedure - receiving all necessary and appropriate PRC governmental approval. The airline has reported no errors in payment on the China Southern safe and secure website at cs-air.com.

Looking into the future of airline e-tickets, VP Li is confident. Li stated that, “China Southern Airlines will continuously enhance high technology in its marketing to further strengthen its service quality for optimal economic results.”




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