TravelCLICK, a leader in digital media and data solutions for the travel industry, announced it has developed eTRAK, a quarterly benchmarking report that allows hotel chains to track booking performance on the Internet.
The eTRAK report will enable hotel chains to measure their Internet booking growth from specific sites, and compare their own performance versus their direct competitors, and the industry in general. Additionally, the unique information contained in eTRAK will help hotel companies decide e-commerce priorities such as where to invest their Internet advertising dollars, and which sites create the best returns.
Upon the first release in December, eTRAK will incorporate Internet booking performance for Marriott, Hyatt, Hilton, Radisson, Fairmont, Choice and other hotel chains. The report will be introduced with third quarter data, and will also review year-over-year trends.
“During the past few years, we have received requests from many hotel chains for timely benchmarking data on hotel booking activity within the rapidly growing Internet distribution channel. eTRAK is specifically designed to be an informative, actionable report that focuses on the Internet booking channel, and complements our other e-commerce intelligence products such as PHASER and Hotelligence, which focus on the GDS channel,” said Ray Cohen, president and co-CEO of TravelCLICK.
“The new eTRAK report will help Marriott gauge the effectiveness of brand sales and marketing efforts for our Web site and other important electronic channels. This information should prove to be invaluable as we continue to refine our e-commerce strategies,” said Shafiq Khan, vice president of e-commerce for Marriott International.