Continental Airlines (NYSE: CAL and CAL.A) today unveils its newly revamped website at www.continental.com. The site, recently ranked No. 1 again for customer satisfaction and loyalty by NPD, one of the largest marketing research firms in the U.S., has been completely redesigned to make it even more user-friendly and easier to navigate. Responding to feedback from on-line users, www.continental.com features enhanced computer graphics and navigational aids that make it simpler and faster for travelers to purchase tickets and retrieve travel-related information online.
For example, the new homepage has been reorganized to provide immediate access to flight information, E-tickets and OnePass bonus miles. These functions were moved up-front to expedite routine online transactions. For navigational purposes, Continental’s website has five new areas for easy access: Business Travel Center, Vacations & Specials, Frequent Flyer Program, Travel Information & Services, and Corporate Information.
In addition to the face-lift, effective June 2, Continental Airlines is providing customers who come to the newly redesigned site valuable incentives, including an opportunity to receive 4,000 OnePass miles for purchasing a ticket with an American Express card.
“Our priority is to give customers a site tailored to their individual needs and by enhancing our site we’ve taken the first step toward Continental’s global goal of putting the customer first in the on-line environment,” said Steve Cossette, Continental’s staff vice president, distribution planning.