Cathay Pacific Airways is using Sabre’s GetThere technology for a new online initiative that leverages Web-based savings to attract valuable business travellers and simplify the online booking process.
Cathay Pacific`s new sites allow the airline to gain the efficiencies of Web-based booking, while providing customized Web sites designed for specific traveller segments.
To better serve business travellers, Cathay Pacific developed CXLeverage.com, a specific portal that provides the airline`s small business customers immediate discounts on Business Class and Economy Class fares. It also provides exclusive negotiated hotel rates, specials like AAdvantage mileage bonuses and other features designed specifically for business travelers. CXLeverage.com offers significant savings to small businesses at a time when companies are looking to reduce travel costs. Business travelers gain access by registering with Cathay Pacific on the site and receiving a personal identification number for continued use.
GetThere is also powering booking on Cathay Pacific`s new Web sites for leisure travelers in North America, cathay-usa.com and cathay.ca (in Canada) also have been redesigned to offer a simplified interface and improvp differentiate our service, but it also drives bookings through our most efficient channel.”
“With the mounting pressure to manage costs in the airline industry, Web-based bookings are proving to be a very cost-effective distribution method,” said Jeff Palmer, chief operating officer at GetThere. “GetThere`s transaction pricing model allows airlines to launch Web sites at a low up-front cost, and pay as bookings are made.”
The Cathay Pacific sites are powered by GetThere`s technology that is used by ten of the world`s leading airlines and hundreds of major corporations for Web-based booking. GetThere DirectAirline is a hosted solution that allows airlines to offer complete air, car and hotel reservations, as well as special offers and programs on the Web.